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Geanina Caline-commerce

Geanina Calin is a new brand of 100% Spanish handmade footwear that combines quality workmanship with the colourful design of its Rainbow sandal.

Geanina Calin - home


The structure of the website was to have the product at the centre, which would summarise the basis of the whole site. All pages are focused on directing traffic to the Rainbow sandal, as the ultimate goal of all navigation.


The animations on this page are based on the colouring of the sandal. That is why the website starts with bnw photographs that are coloured during navigation, and a whole range of animations in black on which the colouring of the product appears.


As the ultimate aim of the website is the sale of a single product, all the CTAs are aimed at seeing, learning about and appreciating the handcrafted creation process and the sandal itself.


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